Hi,
You built something real.
The product is sound. The use case is clear (at least to you and your team). But when you get in a room with a buyer, or look at your own positioning, something falls flat. The words don’t match the product, the website seems identical to four competitors, sales deck focuses on features, and the ICP is a job title. Buyers are skeptical, have budget constraints, and are moving fast.
You thought the product would speak for itself, but you’re discovering that it doesn't.
Your product isn’t the problem (hopefully) though.
Stack & Story is a newsletter at the crossing of market analysis and GTM positioning, written for tech founders and operators building in AI and data infrastructure.
Every issue maps a pattern the market is producing but nobody has named yet. Why certain categories are collapsing into noise. How the companies winning in your space are framing their value and what structural advantage they’re exploiting. What the modern data and AI consumer actually needs to hear to trust you with their stack.
I come at this from an unusual angle. I started as a software engineer, then spent years as a PMM inside the data infrastructure space, building competitive intelligence, running GTM launches, designing positioning for technical products sold to non-technical buyers. I know what the stack looks like from inside the code and from inside the boardroom.
My flow is finding the hidden structural pattern in a market, the thing that explains why some products win and others, equally good technically, don’t. Then naming it clearly enough that you can use it to your advantage.
Who this is for: Technical founders and early GTM operators at seed-to-Series A data, AI infrastructure, or developer tools companies; people who are fluent in the product but still finding their language in the market.
What you’ll get: Original market analysis. Named frameworks. Patterns in competitive positioning and buyer psychology that you can apply to your own GTM, without a PMM team.
No generic advice. No recycled playbooks.
If that’s the gap you’re sitting in - subscribe. It’s free to start.
