Hi, I’m Diksha

"Why do people buy the things they buy?" - this very question transformed my professional career. As an Engineer, writing code to build products, I used to get worked up about not seeing the tangible impact of my work. And, I realized that I love figuring out what makes a good product great and how to tell its story.

Fast forward to today, I'm a Product Marketer, closer to the consumer and the market. With a technical backbone, I analyze market dynamics through a unique lens, my analytical mind decodes consumer behavior and strategizes the journey of products from development to the shelves. With each narrative I craft and each strategy I plan, I’m bridging the gap between creation and connection, between code and community.

I invite you to explore my professional ventures, the ideas that excite me, and the narratives that have left a mark in the market. Feel free to dive into my projects, share your thoughts, or strike up a conversation about anything that piques your interest - be it the narrative design, the mysteries of consciousness, or the timelessness of rock n' roll.

Connect with me on LinkedIn or write to me on dikshaupa@gmail.com.

Stay up-to-date

You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox.