Archive - Diksha’s Nook

Work Has Changed. Have You?

Redefine your role before someone automates it.

Jun 1 •

Diksha Upadhyay

April 2025

The Data–AI Value Chain is Broken

But not beyond repair

Apr 19 •

Diksha Upadhyay

The Engineer’s Edge in Product Marketing

From code to customer, with intention.

Apr 10 •

Diksha Upadhyay

March 2025

Your User Is the Hero

The first 5 minutes of your product onboarding determine whether users stick or leave.

Mar 28 •

Diksha Upadhyay

Matched and Deleted, But Remembered

The curious case of Hinge and SATC

Mar 20 •

Diksha Upadhyay

AI, an Assistant or Overlord?

Here goes nothing.

Mar 13 •

Diksha Upadhyay

The Hidden Psychology Behind Tech Consumer Choices

We like to think we choose our tech gadgets and apps based on logic - specs, features, price and such.

Mar 5 •

Diksha Upadhyay

February 2024

Is Apple Vision Pro a Milestone in Augmented Reality Technology?

Apple’s Vision Pro is like a gateway to a world of mixed reality where rules are different.

Feb 10, 2024 •

Diksha Upadhyay

January 2024

HBO's Succession: How a Bad Drama Teaches Brilliant Branding?

From shallow plot to fan obsession and what marketers can learn from it.

Jan 9, 2024 •

Diksha Upadhyay

December 2023

Lessons Learned from 2023 Software Buying Trends

From the lens of a Product Marketer

Dec 9, 2023 •

Diksha Upadhyay

November 2023

MacBook's Touch Bar Experiment

In 2022, I bought one of the last MacBooks with the Touch Bar, and I still think it was a brilliant but misunderstood feature.

Nov 29, 2023 •

Diksha Upadhyay

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